What is employer branding?

• - It's not your corporate or customer brand, but "the joint vision a company is working towards, and the promise it is making to future employees."
• - You should tell the candidates "what makes you special, and driving home why talent should choose you as an employer over the competition..."
• - It shouldn't be fake, it's important to "[stay] true to yourself and your company’s strategy and vision."
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How to get started?

• - Analyse your competitors (What differentiates you
  from them?)
• - Collect external data (What is your organisation’s reputation as an employer?)
• - Ask your employees (How satisfied are they with their working experience?)
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